MARKETING YOUR PARTY ON FACEBOOK (Tips from Shari Brown) * After you’ve created the party in Younique, go to Facebook and create a GROUP (NOT an event.) A Group is much more beneficial than having an Event. You’ll reach more people in a Group than in an Event. * Go to Groups on the left side of the page. If you hover your courser over GROUPS, you’ll see “MORE” pop up. Click MORE and Create a Group. Name your group something simple like, “Suzie’s AMAZING 3D MASCARA Online party.” You want the name of the party to tell the guests everything they need to know about the party. You’re selling 3D Mascara, it’s AMAZING, and it’s all online! Use “3D Mascara” or “3D Fiber Mascara” instead of “3D Fiber Lashes” so you avoid 10,000 questions like, “are they false lashes?”, or even worse, the people who ASSUME they are fake and don’t like fake lashes and so they delete and never see what you’re all about. * Use the word “ONLINE” vs. “virtual”, you’d be surprised at how many people still think they actually have to GO somewhere to get to a Virtual Party. * Until Younique is a household name, you may not want to use “Younique” in the title. People just don’t know what the name means quite yet. Make sure to say “Younique” in your posts though because you definitely want the brand name out there, but the name of the party is what gets people in the door, so to speak. * Make the party “closed” or “secret”. Then you won’t bombard your regular Facebook friends with all your posts. Go to the top right of the page, click on the little icon, then Edit Group Settings.