INVITING FRIENDS TO THE PARTY Have your hostess invite all of their Facebook friends. 100 people is the minimum, but you want more than that! Coach your hostess and tell them exactly this, “My most successful parties have between 200-400 guests and the hostess comments on posts, tags friends she thinks would love the 3D Mascara, and posts before and after pics of her lashes. The more active you are in the group, the more active your party will be, and the more rewards you will earn.” The hostess can then post a welcome message to her friends. **If your hostess hasn’t tried the lashes yet, WAIT ON THE PARTY! ** Tell her that you are thrilled that she wants to host, but she will earn so much more in rewards if she can speak from experience and post pictures of her own lashes. That is when the parties explode, when the hostess posts her own lash pics!
HIGHLIGHT THE MASCARA FOR THE FIRST SIX DAYS You call it a mascara party because you are going to ONLY SELL MASCARA… at least for the first six days or so. Here’s why, there are LOTS of cosmetic companies out there. If you post about a different product every day, even if those products are FANTASTIC (which they are but your busy customer is only paying half attention and she sees makeup in her newsfeed. In her mind, her friend Mary is having a makeup party. She doesn’t need makeup, she likes what she’s using. You’ve lost a customer. –Faints- But here’s what happens when you only post lash pictures… the first day this Customer gets a notification that she’s in a group called “Mary’s AMAZING 3D MASCARA Online Party.” She thinks, “Who on EARTH has a mascara party? It must be special.” Then she sees an eyelash before/after pic. Wow. She’s intrigued. Then she sees another… next day she sees another, now she’s got to check this out so she asks a question. Now she’s engaged and you’re talking back and forth and every time you chat and your hostess chats, all of the 300 members of the group are getting notifications. Even the busiest person will understand what it is you’re selling if you keep your messages simple and just focus on the 3D Mascara. No matter how happy a woman is with her makeup, we ALL want longer lashes! In almost every party, after the ladies have ordered, received, and loved their 3D Mascara, I always get this question… “What’s next?” They want to know what’s my next recommendation. Personally, I go to Glorious Face & Eye Primer and Awake, because they are my next faves. In many cases, my hostess asks to start a second party so we can now cover the rest of the line. #winning. Just make sure you go back through EVERY POST and swap out the new link for the old link.
MAKE YOUR PARTY LOOK NICE Make sure you get a nice, professional looking banner up at the top of your group page, you type out your welcome post and use an eyelash pic, and pin that to the top of the party. Always include a picture with every post. The best lash pictures compare the customer’s old favourite mascara look to her NEW favourite mascara look. People want to see what the lashes used to look like when they were all made up, and what they look like NOW.
HOW TO PIN A POST TO YOUR GROUP To pin a post hover your cursor over the top right corner of the post and you’ll see an arrow appear that is a drop down menu. Click “pin post”. Keep it pinned for the first 3 days and then you can unpin it. But GET ALL OF THIS DONE BEFORE you have your hostess invite her people. Think of it like getting your house ready for your guests to come. POST EVERY DAY Make sure you’re posting 2-3 times a day in the group. Always post the party link anytime you post a pic so that it’s easy for people to understand how to order and they don’t have to go searching for the link. Space down a few times to keep the party link separate and I make it very clear for people. “Click HERE to shop Mary’s party… < leave a space so your link will work properly! (Insert party link here)”
DON’T DELETE THE GROUP RIGHT AWAY I like to keep the Groups around even after the parties are over because 1 or 2 times a month I post the monthly specials or new product info. I figure these are people that I wouldn’t have access to otherwise, so I don’t like to let them go. It’s also a great place to offer a free pigment or lip gloss in exchange for hosting a party down the road, and the Presenter opportunity! The biggest thing is DON’T give up. You will have parties that are a bust. So much depends on your host. Get your host excited and onboard and your parties will be more successful. Make sure you host MORE than one party at a time. Host 10- 15 parties at the same time. If that’s more than you want to do, find 3-5 friends to host parties for you. The key is PARTIES WORK! They work for sales, finding more hosts, and recruiting! Always invite your hostess to Join Younique!